Lumi is an ice cream brand identity concept, characterized by its color scheme of pink, dark blue, and cream. These colors are carefully selected to evoke a sense of indulgence and enjoyment. The brand's typography is playful, resembling scoops of ice cream, adding a whimsical touch to its overall design. The brand's symbol, a cartoon hand flashing a peace sign and melting, conveys a sense of fun and approachable appeal. Lumi's identity is all about embracing the joy of ice cream in a visually engaging and delightful manner.
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